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佳兆业跃变2020 权益销售突破千亿

IT资讯来源:网络整理日期:2021-01-25 12:01:38责编:佚名
佳兆业跃变2020 权益销售突破千亿

  告别非凡的2020年,佳兆业捷报频传——根据克而瑞最新数据显示,佳兆业集团2020年全年全口径销售金额为1435.2亿元,权益销售金额1068.9亿元,权益销售金额达成了年初制定的千亿目标。此前在2020年12月30日,佳兆业集团以480亿元营业收入跻身“2020广东省百强民营企业”,位列第27。 

  创立21年来,佳兆业集团始终与时代同频,与城市共生,凭借国际化的视野和前瞻性战略屹立时代潮头,在不断推动房地产主业发展的同时,围绕民生谋篇布局,围绕城市深耕运营,扎根粤港澳大湾区,辐射全国主要城市群,成为拥有六大上市平台、二十多家集团及专业公司的综合性投资集团。

   

  锚定千亿:不断创新迭代的“术”与“道” 

  对于佳兆业实现权益销售超千亿,业内早有预期。2020年4月2日,第一上海发布研报预判,佳兆业全年可售货值约1800亿元,其中一二线城市占89%,大湾区占比55%,可售货值充足且布局优质,保障全年目标实现。 

  在今年上半年遭遇新冠疫情的背景下,佳兆业顺利完成全年业绩目标难能可贵。 

  值得一提的是,在今年房地产行业主动或被动开始注重线上营销之前,佳兆业已经前瞻性地开始布局线上营销并进行二代升级。通过结合客户体验、后台管理、底层数据打通进一步优化完善,使线上售楼处购房场景更加友好和便利,内容和服务也更加多样和精准。 

  据介绍,佳兆业还计划将从数字基础设施建设与内容及客户运营两个维度,打造佳兆业互联网数字营销生态,并在底层打通数据基础设施,赋能营销全链条。

   

  2020年,佳兆业实现权益销售千亿目标,不仅是数字的提升,不仅是销售策略的更新迭代,在这背后,更有佳兆业多元业务的发展贡献,带来城市产业的升级变革和美好生活的品质提升。 

  2020年,佳兆业凭借卓越的产品力和先进的产品理念,荣登“2020中国房企超级产品力TOP100”第21位。佳兆业产品系优享佳入选“2020中国房企住宅产品线社群运营力TOP10”、佳兆业国际度假区入选“2020中国文旅度假标杆项目TOP5”。 

  21年来,佳兆业持续追求产品力的创新升级,从最早起步阶段的新加坡风情独家社区产品到后来的水岸系列、上品系列、中心系列、旅游度假系列,产品的创新升级、运营理念的迭代,为新时期城市美好生活提供了丰富的载体平台,无疑也都助推了佳兆业业绩的持续增长。 

  众所周知,佳兆业是业内知名的城市更新专家。根据佳兆业2020中报,旧改项目贡献了佳兆业约1/3的销售额。与此同时,佳兆业旧改项目储备也为企业未来持续发展奠定了基础。截至2020上半年,佳兆业旧改项目储备达167个,预计转化后提供建筑面积超过1亿平方米,预计货值超过2.6万亿元。 

  西南证券在近期研报中表示,千亿之年的佳兆业步伐稳健铿锵,底气在于拥有超过2.62万亿的潜在旧改货值,储量十分惊人。 

  乘风破浪:在时代大潮中奋楫扬帆 

  2019年8月,在佳兆业中期业绩会上,佳兆业董事局主席郭英成感叹:“我们真的运气不错。” 

  当时的背景是,2019年2月《粤港澳大湾区发展规划纲要》出台后,8月《中共中央国务院关于支持深圳建设中国特色社会主义先行示范区的意见》发布。大湾区和深圳先行示范区的双重利好,让扎根深圳、深耕大湾区的佳兆业感受到新时期的“东方风来满眼春”。

   

  佳兆业千亿目标的达成,可以说是时代的赋能、是区域和城市发展的硕果。以2020年上半年数据为例,佳兆业大本营所在的粤港澳大湾区贡献了整体销售的57%。而大湾区正是当下区域经济发展的重要引擎,也给企业发展提供了广阔平台。 

  回顾佳兆业创立21年来筚路蓝缕、蓬勃发展的过程,可以明显看到,佳兆业始终坚持和时代同频共振,与城市共荣共生。 

  例如在区域战略方面,在佳兆业全国化的进程中,无论是佳兆业早期向西南进军,助力西部大开发;还是布局京津冀,搭乘京津冀协同发展的时代快车;再到在大本营粤港澳大湾区深耕布点,感受着大湾区发展的东风,佳兆业跟随国家战略发展的轨迹,实现着企业的壮大博兴。 

  而在业务多元化发展过程中,佳兆业布局从企业发展初期的地产开发模式向城市运营服务拓展,从地产向周边板块延伸——例如城市商业领域、健康医疗领域、科创领域、文旅产业等,蓬勃发展的国内市场需求也给了佳兆业多元发展的无限空间和历史性契机。                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  

  如今的佳兆业,以地产为核心产业,业务涵盖综合开发、城市更新、文化体育、健康医疗、互联网科技等20多个专业领域,并形成协同效应。旗下上市平台达到6个,包括佳兆业集团控股(1638,HK)、佳兆业美好集团(2168,HK)、佳兆业健康集团(0876,HK)和佳云科技(300242,SZ)、双林生物(000403,SZ);此外,佳兆业集团还拥有20多家集团及专业公司,分公司超100家。 

  坚守初心:在时代中受益 反哺时代发展 

  在企业成长的道路上,佳兆业始终不忘的是坚守初心,以积极践行社会责任的自觉行动来反哺社会。 

  据统计,企业创立21年来,佳兆业捐赠公益慈善项目超过80个,总金额超过16亿元人民币。为构建企业反哺社会的平台和机制,佳兆业搭建起“三金一会”的公益体系,包括关爱深圳医护工作者的佳兆业白衣天使关爱基金、资助青海贫困学生的佳兆业玉树助学基金、关爱深圳环卫工人的佳兆业环卫工关爱基金,以及成立于2011年的佳兆业公益基金会。

   

  多年来,佳兆业践行社会责任多管齐下,渗透到文体、环保、救灾、教育等多个领域。 

  特别是在2020年——今年是脱贫攻坚决战决胜之年,为全面落实中央和广东省委、省政府的决策部署,6月30日,佳兆业集团再度捐款1.73亿元用于“决胜脱贫攻坚 助力乡村振兴”。至此,佳兆业已累计捐赠5.13亿元,用于广东省脱贫攻坚战。在助力脱贫攻坚的进程中,佳兆业围绕产业扶贫、教育扶贫和农村基建三个着力点,成立了精准扶贫专业机构惠州佳兆业扶贫项目运营有限公司,帮扶惠州市龙门县6个贫困村实现脱贫目标。 

  而在2020年面对新冠疫情,佳兆业集团也是在第一时间捐款捐物,助力武汉、孝感等重点疫区疫情防控工作。与此同时,佳兆业主动减轻租户、商户经济负担,商业集团、文体集团免除旗下购物中心、运营场馆等不同时限的租金,与各相关方共克时艰。

   

  新千亿,新起点;新时代,新征程。面对未来,房地产行业的发展面临着行业集聚发展、头部企业越来越强的竞争压力。对于包括佳兆业在内的全行业来说,都有通过升级产品、优化服务、创新业务来拓展市场空间的压力,也是动力。 

  没有常青的企业,只有时代的企业。时代给了企业广阔的市场空间,也给了企业新的科技赋能、资源集聚的机会,相信佳兆业在新的起点上仍将敏锐把握时代发展的机遇,不断推动发展的巨舰迎风破浪。 

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